Toyota 

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Toyota 

Toyota Motor Europe, the European Head Office of Toyota, is located in Brussels, Belgium. It covers R&D, Manufacturing, Marketing and Sales.

History

TME began selling cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota’s European manufacturing and engineering operations. Toyota directly and indirectly employs around 80,000 people in Europe and has invested over €7 billion since 1990. Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 56 countries, a total of around 3,000 sales outlets, and nine manufacturing plants 

Sales

Toyota's European sales peaked in 2007 at 1.23 million units. In 2012 the company aims to sell 835,000 units, up from 822,000 units in 2011.

Operations

The TME Head Office is located in Brussels, Belgium and houses key activities for Toyota and Lexus in Europe. It also acts as the nerve centre for all European operations including the principal areas of manufacturing & engineering and marketing & sales activities.

 
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